Search Engine Optimization (SEO) is a vital, albeit tedious, part of any blogger or internet marketer. Without a good Search Engine Optimization strategy, it will make it almost impossible for Search Engines to index and, most importantly, people to find your blog or the articles you write. It is a renowned fact that most visitors looking for information will click links for the first page associated with a search engine results. Some may dig deeper into 2nd, 3rd and further serp’s pages although these are generally a minority.
One very sound aspects of good Search Engine Optimization is choosing good keywords (words that reflect your content articles AND that people actually key in to search engines). Of course, choosing good keywords is part of the battle. You also have to think about the level of competition using sites, their PR ranking, backlink strength, domain age as well as the quality of these content.
Another important keyword consideration is keyword density and article length. What is keyword density? Keyword density would be the metrics of how often your unique keywords appear with your article. Placement of these important keywords within your article’s title, meta keywords, tags, meta description, image names and Alt text plus the judicious utilization of header tags round out the requisite steps to make certain your articles place well in search results.
But how do you go about measuring keyword density?
One of my personal favorite tools for measuring keyword density of online submissions are a Firefox Plugin called SEO Quake. With it, I can examine the keyword count of my articles and posts or that regarding competitor sites, which inturn allows me to tweak my own, personal articles so that they can gain better position in search results placement.
The problem with using SEO Quake is your content must already be posted and live before it may work its magic. A much better approach is usually to measure your article’s keyword density out of your Windows desktop before publishing it online.
I personally use WindowsLive Writer to create my articles to my websites but I generally begin with typing everything in Microsoft Word. However powerful Microsoft Word is, one tool it lacks for web publishers and bloggers as if you and I is that would support keyword density metrics and analysis.